Great voiceover talent does not always mean great voiceover talent for automotive advertising. You often must be what we call a “turn and burn” talent. So, put your pedal to the metal and let’s talk car spots.
Blue Streak Voiceover Studios opened its doors in 2005 and we have produced nearly ten thousand automotive ads. Before launching Blue Streak, our founders were deejays and audio production managers in radio. At the time radio was jammed with car spots. Plus, there were automotive ads in every single commercial break on television. As an audio production studio, it made sense to go after a genre that was producing a lot of work: car spots. Every town has at least one dealership and most have many more. Every dealer runs lots of ads and every ad only lasts a few weeks as prices and incentives change. So, there is lots of work to be done and the ads turn over fast. We learned quickly that we also needed to be fast. Like two-hour turn fast. That is for a fully produced spot with music, sound effects and all of the bells and whistles back in a couple of hours! It is hard to get a call back from a studio in two hours, much less a finished ad. And two-hour voice talent? Forget about it. Most talents need twenty-four hours to turn a vo. No way it can be done in two. At least by the average voice person. We set out to change all that.
With speed in mind, we vetted a team of voiceover talent that are turn-and- burn automotive pros. They answer an email in minutes and shoot voiceover back to us in half an hour. These auto pro voice actors stick around after the VO is sent in case an incentive changes, or a line needs to be read again. Pro automotive talent are in the studio every day. There is a never a need to track down a talent when the agency, the video editors and the dealership are waiting to change out an ad. These are our people.
Twelve years later and nearly ten thousand car spots down the road, Blue Streak has learned a thing or two. We work with the top automotive voiceover talents in the country. We are up with the sun and we burn the midnight oil when the job needs be done. We are deadline saving, turn-and-burn automotive voiceover spot production specialists and we came by it honestly. If you need VO or audio production let us know. We are ready to put the pedal to the metal.