Great voiceover talent does not always mean great voiceover talent for automotive advertising. You often must be what we call a “turn and burn” talent. So, put your pedal to the metal and let’s talk car spots.
Many voiceover projects can be recorded by voice talent interpreting copy on their own but directing a voiceover session assures you get the VO you want in just one session. So, what is the best way to direct a voiceover session?